WDMA Releases 2021 U.S. Industry Market Study

[WASHINGTON, D.C] The Window & Door Manufacturers Association (WDMA) has released the WDMA 2021 U.S. Market Study for Window & Patio Door, Architectural and Entry Doors. This report provides market data and consumer insights needed to understand the industry's performance, key trends, and future direction. The report is based on extensive industry input for product shipments in 2020 and was prepared, researched and analyzed by The Farnsworth Group. In addition to analyzing the manufacturing data, the Farnsworth Group also conducted additional research to combine industry driver data and housing market data to reliably benchmark and forecast product shipments.
The 2021 market study report includes an analysis of the attitudinal drivers of homeowners and contractors, key macro drivers in the residential and commercial markets and special section focusing on the impact the pandemic had on new construction and the remodeling market place during 2020. This report delivers timely information on residential/light commercial window, patio door, residential entry door and interior architectural door market trends and product relationships; regional data, historic data from 2018 to 2019, and forecast data for 2021 through 2023.
Quick facts and key takeaways:
  • Total residential units shipped (windows, patio doors, entry doors) were up by 1 million over the level in 2019.
  • Though shipments of architectural interior flush door leaves declined by 9.7% in 2020, shipments of architectural interior stile and rail door leaves grew 2.8%.
  • Window shipments saw moderate growth in 2020 (particularly in Q3 & Q4) whereas sliding patio doors grew significantly and hinged patio doors dropped.
  • Housing starts (new construction) in 2020 were up 7% over new starts in 2019 and are trending towards the 60-year average of 1.43 million starts that have not been achieved since 2006.
Along with shipments and forecasting information, the study also presents topline national data and detailed product data for the housing stock, new projects, and non-residential construction to provide additional insights into the health of the construction industry as a whole. 
The complete study is available for purchase online in the WDMA online store in the Statistical Reports section for non-members. Individual market segments of the 2021 U.S. Market Study related specifically to windows/patio doors, entry doors and architectural doors are also available for purchase separately.

WDMA Recognizes Mark Mikkelson with the James Krahn Lifetime Achievement Award

[Washington, DC] Last week at the WDMA Technical and Manufacturing Conference, Mark Mikkelson, Director of Corporate Regulatory Affairs for the Andersen Corporation, joined a prestigious group of honorees to receive the James Krahn Lifetime Achievement Award. First given to James Krahn from Marvin, this award is given in recognition of those individuals who have devoted significant time, energy and effort toward creating and achieving the strategic initiatives of WDMA, and who are distinguished in their selflessness and vision for both WDMA and the industry as a whole. Mikkelson received the award for his many years of service to WDMA, where he currently serves as chair of the WDMA Regulatory Affairs Committee. In addition to his current association position, he has had other leadership roles on several of WDMA’s codes and standards committees, taking the lead on many initiatives to improve window performance and safety standards.

Mikkelson was presented the award by last year’s recipient, Steve Strawn, who had this to say about him, “This year’s recipient, like Mr. Krahn, can be very persistent when the right thing needs to get done. But then just being persistent is not enough. The challenge of persuading your competitors to make a change or to take a stand on an issue is difficult. Mark has great personal integrity and competency in knowing his subject matter. These traits have led to him earn the personal respect of his peers, and that is the true characteristic of a leader.”

Joining in the presentation of the award were Andersen Corporation’s Phil Donaldson, Executive Vice President and CFO, and Andrea Nordaune, Vice President and General Counsel, both of whom remarked on Mark’s tremendous efforts over the years advancing the legislative and regulatory policies that have enhanced the entire window and door industry.

“On behalf of all the WDMA members and staff, we’re grateful for Mark’s many contributions to WDMA and the industry. We congratulate him on this well-deserved honor,” said Michael O’Brien, WDMA President and CEO.

Recording Available: Housing & Economic Policy Discussion with Rep. Cindy Axne

On May 20 the Window and Door Manufacturers Association (WDMA) held a special policy webinar with Representative Cindy Axne of Iowa’s 3rd congressional district. During the discussion, Representative Axne touched on a number of key issues facing Congress including infrastructure legislation, housing policy, workforce development, and trade.

WDMA continuously looks to build working relationships with Congressional leaders and other partners to help facilitate members to seamlessly contact their representatives on the important issues impacting their companies and the industry as a whole.

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Member-Only Webinar: Housing & Economic Policy Discussion with Rep. Cindy Axne

Please join the Window & Door Manufacturers Association (WDMA) on Thursday, May 20 at 3:00p.m. ET/2:00p.m. CT for a special policy webinar with Rep. Cindy Axne (D-IA). Rep. Axne has served in Congress since 2019 and is a member of the House Financial Services Committee, which oversees the nation’s housing and financial systems. She currently sits on the Subcommittee on Housing, Community Development and Insurance as well as the Subcommittee on Investor Protection, Entrepreneurship and Capital Markets.

This webinar was previously scheduled for May 11. Individuals who were previously registered will receive an automated notice from our platform, and do not have to re-register. The webinar will be recorded if you cannot attend the new date.

Register today.

WDMA Launches New Website and Online Community

[Washington, DC] - The Window & Door Manufacturers Association announced the launch of its new website and online community. The all-new site provides a new streamlined online experience and new opportunities to engage in WDMA activities, events and programs.

Navigating the new layout will allow member companies and their employees to easily access member-only resources, find relevant advocacy, event, certification, standards and technical information quickly. The update to the WDMA website will also help keep our members connected with all the work of WDMA and its committees. With social networking support, simple tools for staying in touch, space for sharing documents and photos and resources to support committees, the new website was create to access the information you need quickly.

Members, and guests should have received and email notification in the afternoon instructing them on how to reset or create new credentials to log in to the new site.

Questions can be sent to staff at [email protected].

WDMA Announces New Leadership Team 2021

[Washington, DC] - The Window and Door Manufacturers Association (WDMA) is pleased to announce that its new leadership team was installed at the WDMA Board of Directors meeting on February 26. At the meeting, the Board elected Steve Tourek of Marvin as the association's 2021-2023 chair. Tourek replaces outgoing Chair Bob Lewis of Masonite International Corporation.

“When I was last elected to serve as Board Chair, our industry was facing the most difficult challenge imaginable: The Great Housing Recession. Today, as we begin to emerge from the shadow of COVID-19, our industry’s challenges are much different but nonetheless demanding: safely satisfying the increased demand for high quality, high performance windows and doors amidst the broader need for housing that is affordable,” said Tourek. “WDMA will have a leading role to play in navigating the industry’s changed operating environment and I’m privileged to be able to work with my fellow Board members, our talented staff and our dedicated volunteers in that collective effort.”

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WDMA Releases 2021 National Policy Agenda

[Washington, DC] - The Window & Door Manufacturers Association (WDMA) today released its 2021 WDMA National Policy Agenda. This comprehensive advocacy agenda outlines important policy priorities for the window, door, and skylight industry that will boost the housing and construction industry and support continued job creation in the vital U.S. manufacturing sector.

"With COVID-19 continuing its effects on the health of the public and the economy, it is crucial for Congress and the Biden administration to collaboratively advance legislation and policies that will facilitate economic recovery," said WDMA Chair Robert Lewis, Senior Vice President & General Counsel for Masonite International. "Window, door and skylight manufacturers remain vital to the building and housing industries, which are key to a thriving economy. The WDMA National Policy Agenda outlines policies that promote energy efficiency, robust housing and economic policy, fair trade practices and the elimination of excessive regulations, among others. This will ensure manufacturers are able to help fuel economic recovery and growth in 2021 and beyond."

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WDMA COVID-19 Coronavirus Resources

WDMA has compiled information for members regarding the coronavirus (COVID-19) outbreak with links to guidance and resources from the federal government to best prepare your company and employees to handle the novel coronavirus. WDMA will continue to communicate all relevant information from government agencies to members to ensure they are ready to respond. Click here to view resources.

Learn How WDMA Hallmark Certification is the Mark of Distinction

For more than 40 years, the WDMA Hallmark Certification Program has been the one product certification that provides dealers, builders, architects, and code officials with the promise of Total Product Performance. With 25 recognized primary standards, more than 175 material and component standards and follow-up quality audits, the WDMA Hallmark Certification Program represents the highest level of quality and is considered a mark of excellence in the industry. 

WDMA is committed to laying a stronger foundation for the industry, built on creating value and relevance for the residential and commercial window, door, and skylight professionals. Learn more by watching this short, informational video.