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WDMA Executive Management Conference


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The Paradox of Success: Managing Current Performance and Generating Future Growth

Andy Boynton
Author & Dean
Boston College, Carroll School of Management

It happens in almost all successful businesses seeking to get to the next level--executives ask how can they break through barriers inside and outside the firm to generate real growth?  Research across many industries reveals some common challenges facing successful firms. Despite all the positives associated with running a successful business, success can be a barrier to change by putting constraints or even the breaks on how leadership thinks about or pursues new ideas or opportunities for growth. This struggle and tension between keeping a good thing going and the status quo and finding new directions for a business has been called the "Paradox of Success".  This "case" based, interactive session will focus on real-world lessons on how managers can break through these barriers.Professor Andy Boynton is one of the leading strategists and executive development facilitators in the world.  The session will provide a short burst of management prescription aimed at topics essential to unleashing growth in many organizations: 

  • The role of leadership in setting a vision that unleashes talent and innovation.
  • Uncovering new ways to think about delivering customer value that customers really value!
  • Does your firm have a real strategy? (What strategy is, what it is not, and why it matters)
  • How leaders can mobilize talent and build momentum for flawless execution. 

2015 Market Outlook

Ron Spink, President, Hanley-Wood Design Group

Andrew McCoy, Director, Virginia Center for Housing Research, Virginia Tech
This session will review the economic and building landscape as we enter the final quarter of 2015 and will provide a forecast for 2016 and beyond for new construction, remodeling and replacement. The session will also look at economic fundamentals, housing market strengths and weaknesses, and insights about consumer demand.   This session will also cover the findings and 2016 forecast from WDMA’s window, entry door and architectural door market studies.


Identity of the Leader

Maureen K. LeBoeuf, Ed.D
Brigadier General (ret.)

Brigadier General Maureen LeBoeuf began her life’s journey in a small town in Western New York as the middle child of nine.  She became a competitive swimmer and ultimately an officer in the United States Army.  In the Army she flew helicopters, led soldiers, earned advanced degrees, taught at and ultimately led the Department of Physical Education at the United States Military Academy.  In fact, she was selected as the first woman to chair a department at West Point since the Academy’s founding in 1802.  

Through personal and entertaining stories, Maureen will share moments that mattered in her life and ultimately shaped her leadership journey.  The centerpiece of her session is the "Be” of the Army’s "Be, Know, Do” model of leadership development, which is the importance of identifying and living your values and truly knowing who you are.  Active learning will occur during her the session and she will totally engage her audience.  You will leave her session having a better understanding of self and how you can motivate, inspire, and engage those you lead.

Smarter Digital Marketing for Business Big and Small

Nick Westergaard
Chief Brand Strategist
Brand Driven Digital

When it comes to marketing, it’s the best of times and the worst of times. New media allows companies to reach more people, build personal relationships, and deliver real value to their customers. However, budgets are tighter than ever and we’re constantly distracted by all of the” shiny new things” coming at us.  During this myth-busting and actionable session you’ll discover how getting scrappy can help you put your brains before your budget and simplify your marketing in today’s complex world.


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12/8/2015 » 12/10/2015
2015 WDMA Winter Committee Week

4/4/2016 » 4/6/2016
2016 Spring Meeting & Legislative Conference

6/28/2016 » 6/30/2016
2016 Technical & Manufacturing Conference

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2017 Spring Meeting & Legislative Conference