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Four Generations: One Workplace

Cam Marston
Generational Insights

Employers and managers need to understand the attitudes and expectations of each of the four generations so they can best work with each. The days of "treat everyone the same” are no longer with us; now we must accept the needs and desires of the individual.

What causes the generations to differentiate from one another?  This insightful and entertaining presentation introduces audiences to the four generations of employees in today’s workplace and how to work with and manage each. Case studies are brought to life and recommendations for best practices are shared. Attendees will also receive a complimentary copy of Cam Marston's book titled, Generational Insights, courtesy of Stiles Machinery. 

2015 Market Outlook

Andrew McCoy, Director, Virginia Center for Housing Research, Virginia Tech
Toby Morrison, National Sales Manager – BPM Channel, Metrostudy | A Hanley Wood Company
This session will review the economic and building landscape as we enter the final quarter of 2014 and will provide a forecast for 2015 and beyond for new construction, remodeling and replacement. The session will also look at economic fundamentals, housing market strengths and weaknesses, and insights about consumer demand.   This session will also cover the findings and 2015 forecast from WDMA’s window, entry door and architectural door market studies.


Big Data: The Analytics Revolution

Jeffrey Rayport
Harvard Business School Professor, Strategy Expert & Best-Selling Author

An analytics revolution is affecting organizations of all shapes and sizes. The prominence of Big Data means that businesses can monitor the behaviors of their customers to open up new opportunities to personalize service, integrate multiple channels to market and put power in the hands of customers as never before. Every executive who cares about the changing face of business needs a handle on how this revolution is changing the way firms must compete—and every executive needs to have a grasp on the pitfalls that many leaders face in focusing on the wrong data. No one can afford to get left behind the analytics revolution or to forego the advantages of effectively managing by the numbers.


The Outlook for Housing Finance Reform and Possible Impact on the Industry

Bill Killmer
Senior Vice President for Legislative & Political Affairs
Mortgage Bankers Association 

Since the housing crash and the takeover of Fannie Mae and Freddie Mac by the Federal Government, policymakers have struggled with developing a consensus on winding down the GSEs without impacting the housing recovery while maintaining a robust housing finance system.  With the new 114th Congress scheduled to convene in January 2015, GSE reform is likely to be near the top of the Congressional agenda.  This session will explore the various approaches to reform currently under consideration, their possible impacts on the housing market and their likelihood of passage.


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7/14/2015 » 7/16/2015
2015 WDMA Summer Committee Week

9/21/2015 » 9/23/2015
NFRC Fall Membership Meeting

9/30/2015 » 10/1/2015
2015 WDMA Executive Management Conference

4/4/2016 » 4/6/2016
2016 Spring Meeting & Legislative Conference

3/27/2017 » 3/29/2017
2017 Spring Meeting & Legislative Conference