WDMA’s Technical and Manufacturing Conference will be rebranded as The FRAME. 

The new name reflects both the foundational role frames play in fenestration products and the core themes that will define the event moving forward: Fenestration Research, Advocacy, and Manufacturing Excellence. The name also builds on WDMA’s Beyond the Frame member newsletter, signaling continuity while expanding the event’s scope and perception. 

Each year, The FRAME will feature a thematic subtitle aligned with its content focus. WDMA is currently shaping the core tenets for The FRAME 2026, with additional details to be shared later this year. 

Minneapolis, MN