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WDMA Executive Management Conference


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Robert TuckerCharting the Course Through Demographic Change

Speaker:  Ken Gronbach, President, KGC Direct, Author of The Age Curve: How To Profit from the Coming Demographic Storm


Explore the common sense, but very counter-intuitive and fascinating realm of demography. Let Ken Gronbach bring you into his world of counting people. Ken is a marketer who has immersed himself in nineteen years of proprietary demographic research. His understanding of worldwide demographics, fertility, migration, aging, immigration and dying have enabled him to forecast societal, political, economic, cultural and commercial phenomena with uncanny accuracy. What nations are demographically doomed? How will the workforces change? What is the future of communications? How will our children’s children get their education? Will big data change marketing and branding forever? What is the fate of mass media? What countries and continents are demographically positioned to excel?   



 2018 Market Outlook

Speaker: Mark Boud, Vice President & Chief Economist, Metrostudy

This session will review the economic and building landscape as we enter the final quarter of 2017 and will provide a forecast for 2018 and beyond for new construction, remodeling and replacement. The session will also look at economic fundamentals, housing market strengths and weaknesses, and insights about consumer demand.   



Robert GalfordUsing Social to Win: Connect With Your Customers, One Tweet at a Time

Speaker: Adam Sharp, Former Head of News for Twitter

While the President can send the American news cycle and even Congress into motion with a single Tweet, companies are also making or breaking their relationships with consumers via a customer response that often takes place on Twitter. With brand reputation vulnerable to quick shifts in social media, connecting with consumers where they are is key.  With this talk, Sharp looks at how businesses are using social media to get ahead. Reflecting on his career teaching politicians and journalists around the world how to Tweet, Sharp examines the ways social media can be used to create one-on-one connections, react to a brand crisis, respond forcefully to critics in real time, and reach untapped audiences. He explains how we got here, how brands and marketers can leverage these tactics to build stronger audience connections, and what’s in store for the future as social media continues to drive global conversation.


Rhonda KallmanUnderstanding Builder/Contractor Sentiment and Influencing Factors

Speaker:  Brad Farnsworth, President, The Farnsworth Group


This session will explore recent research by The Farnsworth Group on current builder/contractor sentiment in key areas currently driving the building industry.  The first will cover the new HomeAdvisor Farnsworth Index, a quarterly measurement of the home improvement industry that tracks business confidence across 13 categories among five major trade segments.  The session will also cover recent research on building/remodeling product and project trends anticipated by builders, remodelers and architects.



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