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WDMA Executive Management Conference


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Robert TuckerDriving Growth Through Innovation: How Leading Firms Are Transforming Their Futures


Speaker: Robert Tucker, Best-Selling Author & President/Founder, The Innovation Resource



When was the last time you focused on upgrading your ability to conceive and introduce new product, service, process and strategy ideas? Could it be that you are using yesterday’s methods to manage today’s complex marketplace challenges.

This dynamic, example-filled presentation will give you an overview of the important findings reported in Tucker's bestseller, Driving Growth Through Innovation. Tucker will take you and your colleagues on a guided tour inside 23 Innovation Vanguard companies. You’ll discover cutting edge methods for building innovation into a powerful source of growth, profits, and competitive advantage. You’ll learn unconventional approaches for turning innovation into a systematic, embedded process, and be motivated to take action in your firm.


Mark Robbins Boud2017 Market Outlook


Speaker: Mark Robbins Boud, Senior Vice President & Chief Economist, Metrostudy





This session will review the economic and building landscape as we enter the final  quarter of 2016 and will provide a forecast for 2017 and beyond for new construction, remodeling and replacement. The session will also look at economic fundamentals, housing market strengths and weaknesses, and insights about consumer demand. This session will also cover the findings and 2017 forecast from WDMA’s window, entry door and architectural door market studies.


Robert GalfordSimple Sabotage: Detecting & Rooting Out Everyday Behaviors That Undermine Your Workplace


Speaker: Robert Galford, Managing Partner at the Center for Leading Organizations & Leadership Fellow in Executive Education at Harvard University



"Simple Sabotage” is not about developing major strategy overhauls or transforming organizations with breakthrough ideas. Rather, it’s about detecting the seemingly innocuous behaviors and interactions we perform every day that, when taken to the extreme, have the potential to destroy an organization bit by bit over time – death by a thousand cuts, exactly what the OSS, forerunner of the CIA, intended during World War II with its Simple Sabotage Field Manual. Galford offers countermeasures for each of the eight sabotage tactics, providing strategies for identifying and removing these acts of unintentional sabotage – whether you identify them in your colleagues or even yourself. As a result, people in working groups of any kind will increase their effectiveness, spur creativity, restore relationships with colleagues, and ensure that work isn’t more difficult than it has to be.


Rhonda KallmanThe Distribution Solution -- Lessons on Creating and Maintaining a Winning Formula


Speaker: Rhonda Kallmann, Co-Founder of the Boston Beer Co./Sam Adams Beer & Founder/CEO of Boston Harbor Distillery




In the highly competitive beer industry, pioneer Rhonda Kallman stands alone. Rhonda Kallman always had whiskey in her blood-she took her first taste from her father's whiskey and ginger at a very early age. At the young age of 24, Kallman cofounded the Boston Beer Company (BBC)—brewer of Samuel Adams—which quickly became most successful craft brewery in the world. But Kallman did more than just establish and build this world renowned company—one that is the most successful craft beer company in the world that now has a $3 billion market cap. One of Draft Magazine’s "Top 10 Innovators" in the beer industry, Kallman helped build Boston Beer's innovative infrastructure and create the most admired and best trained sales force in the industry. With $200+ million in revenues, Kallman utilized unique go-to-market strategies that capitalized on the power of sales, promotion and marketing. With a coordinated, integrated message, Samuel Adams Boston Lager quickly became regarded as "The Best Beer in America." This session will cover Kallman's "Distribution Solution" and how she developed her winning formula.


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